A Fortune Magazine article by David Kirkpatrick discusses Photobucket.com, a highly successful Web-based firm. This site allows users to upload photos and video and link to them from other websites - most notably, MySpace.com. Photobucket's rapidly growing user base currently sits at 38 million members. More than 2.5 billion pictures are shared from the site each day. The company's success stems from the flexibility users have in sharing their content; pictures can be shared on multiple websites or blogs without the hassle of uploading each time.
Photobucket is a great example of a Web 2.0 company. It acts as an intermediary that allows users to generate (upload) and manage (link) their own content (photos and videos) on the Web. Additionally, the company plans to start an image search service using the "tagging" technique often employed on blogs and on YouTube. The advantages in this plan are that Photobucket doesn't have to create it's own content since it's already supplied by its users, and that tagging allows for easier category searches.
You can read the article here: https://webmail.um.umsystem.edu/exchweb/bin/redir.asp?URL=http://money.cnn.com/2007/03/27/magazines/fortune/fastforward_photobucket.fortune/index.htm
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