In this recent article from E-Commerce Times by Keith Regan, there was an announcement of a partnership between major internet search engine, Yahoo, and Viacom. Viacom is the owner of television stations such as MTV and Nickelodeon. Google was not happy because Yahoo is a major rival of them and this agreement is intended to help Yahoo gain market share on Google. The websites will use Yahoo's new technology called "Panama." It is a lot like Google and it is very advanced. It will decide on many different factors which ads will be shown.
In the deal it states that Yahoo will become the provided search engine for Viacom internet sites. Some of these include sites like MTV.com, Nickelodeon.com, and Comedycentral.com. This could eventually lead to yahoo being used on over 140 of Viacom's sites. The article goes on to discuss the room for the expansion becuase of the huge presence that viacom has on the web. In addition it tells how stocks rose for Yahoo quickly following the merger. This was a good sign for Yahoo because at the same time, Google's stock went down slightly.
This was a very good article. It is interesting because this will increase competition which is always good for us, as consumers. We are very curious to see how this new system "Panama" will do. If it becomes very popular Google might be in trouble, but for now they are okay. Hopefully this will make each company become more creative and we will have exciting new things in the future.
To read the full article go to: http://www.ecommercetimes.com/story/56807.html
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